
Chris Taylor’s documentary “Food Fight” plays at the Santa Cruz Film Festival on Tuesday, May 12th, at 6:30pm at Regal Riverfront Twin Cinemas. Taylor’s film examines American agricultural policy and food culture development in the 20th century and how the California food movement has created a counter revolution against agribusiness.
This film delves in to the local-sustainable-organic food movement that grew out of the counter-culture of California in the late 1960s and 1970s and which lead to the birth of farmer’s markets. Featuring interviews with restaurateurs Alice Waters and Suzanne Goin, writer Michael Pollan (The Omnivore’s Dilemma), chef Wolfgang Puck and many more.
View the trailer here:
Director’s statement:
When I started to think about the story that I wanted to tell in FOOD FIGHT, I knew that the story would have many threads. It’s a story that starts politically, in the cultural ferment of Berkeley in the 60’s, and ends in pleasure, by way of some committed chefs, restaurateurs, and food activists in California. Along the way this counter-revolution has brought American food consumers, small farmers and political activists into direct conflict with the power of big agribusiness and American government policy.
This way of eating that I portray in the film started out (or more accurately was rediscovered) in a restaurant called Chez Panisse in Berkeley. Almost by accident, Alice Waters and her chef and partner Jeremiah Tower found that they could find the best ingredients not by buying from the usual industrial food distributors, but instead by canvassing the local neighborhood backyard gardens. Fellow-counter culturists and other proto-organic farmers were growing fresh tomatoes, lettuces, micro greens, and making artisanal cheeses locally.
As Alice herself says in the film, “When I started the restaurant I wasn’t looking for the local organic farmer. I was looking for taste. But in looking for taste, I found those farmers.” Soon she was putting together a local food chain, free from long-distance shipping, and without the pesticides and fertilizers that were leaching taste from supermarket food. As she developed this food chain of small local farmers, an especially fortuitous piece of California statehouse legislation opened a new opportunity for these same farmers to meet consumers directly. This legislation, in 1975, enabled local farmers to sell produce directly to consumers, and Farmers Markets were born. The first markets developed in university towns, Berkeley, Santa Cruz, San Luis Obispo, and later in Santa Barbara, Los Angeles, and San Diego. In the Bay Area, as Chez Panisse developed a national reputation for spectacular culinary results, the local farmers were named on the menu, and the spotlight of chef artistry was shown on the farmers. Savvy consumers realized that they could buy the same ingredients as Alice Waters and Wolfgang Puck (who was reprising the same paradigm in spectacular fashion at Spago), and as dedicated foodies know, 85% of cooking is getting the best ingredients.
-Chris Taylor, Director, “Food Fight”
For more information on the film visit:
http://www.foodfightthedoc.com
Check out more films and ticket information about the Santa Cruz Film Festival, which runs from May 7 to May 15, by visiting their website at:
http://www.santacruzfilmfestival.org/